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Everyone loves a Cinderella story. In 2006, the glass slipper belongs to Cassie, thanks to her smash debut single, "Me&U." Its infectious, seductive sound has taken radio, clubs, and iTunes by storm. Cassie’s also the first artist to break on such a large scale after being discovered from her MySpace page. With the summer release of her debut Bad Boy/NextSelection album, Cassie is ready to prove that she’s much more than a pretty face or a one hit wonder.
She might be the new girl on the scene but 19-year-old Cassie has some serious supporters in her corner: namely industry legends Tommy Mottola (who counts among his discoveries Mariah Carey and Jennifer Lopez) and Sean "Diddy" Combs who signed Cassie to his Bad Boy roster.
Asked about her exploding career, the soft-spoken singer/model says, "Everything has been beyond my wildest expectations. I feel very lucky. I'm really happy my music is affecting so many people. It’s fun music and I think that’s what people are responding to."
Born and raised in New London, Connecticut, Cassie and her brother grew up with music. Her father plays the trumpet, mom is a pianist, and with their encouragement Cassie started singing (her first idol? Mariah Carey) and taking dance classes. "My parents’ philosophy is do what makes you happy, pursue what you love," says Cassie. By fifth grade, it was plain that Cassie's happiness came from performing on stage. Her theatrical debut wasn’t auspicious. She was a dwarf ("I can’t remember which one!" she giggles) in her private school’s production of "Snow White." "Being on stage I got that rush. I just loved it."
The love continued into middle school, when she joined a program that allowed students to act and compose their own musicals. By seventh grade, Cassie was dancing, acting, singing, composing, and playing the piano. At 14 she added to an impressive resume when she began modeling. Although shorter than the average model, Cassie’s striking looks attracted attention and soon she was represented by the famed Wilhelmina Agency. At 15, she spent the summer in NYC’s Hell’s Kitchen to focus on the competitive fashion world.
All of this activity, combined with high school, could have been daunting, but Cassie rose to the challenge. As always, her parents were firmly in her corner. "They never pushed me, but my mom would always ask me, is this what you want to do? Are you happy? Does this work satisfy you?" The answer was yes. Cassie’s modeling career picked up steam and she appeared in campaigns for Delia’s, Adidas, and A&F, among others. Yet something was missing. "The work was great, but it sometimes wasn’t creative enough for me. So I made friends with photographers and stylists and we’d try to think of some more artistic side projects."
A few weeks later, Ryan and Cassie returned with a makeshift demo and Mottola signed her to a management deal. Soon after, Cassie also signed on the dotted line with Ryan’s production company, NextSelection. That same year, Ryan and Cassie set up their MySpace site. It kicked off a label bidding frenzy as well as a serious buzz amongst fans. Thanks to a relationship that both Ryan and Mottola had with Diddy, Cassie signed with Bad Boy in March 2006.
Working exclusively with Ryan, who brings a fresh, unique approach to the music, Cassie describes her sound as "mellow, chill, and easy to relate to." Says this down to earth beauty, "This album represents what I’ve always wanted to do. I can’t wait for everyone to hear it." Above bio courtesy Bad Boy.